SON TRAVA is a premium leisurewear brand whose founders are originally from the Russian Black Sea coast. Connection to Russian heritage and strong bond with nature are very important to the founders.
Early 20th century Russian artistic society and its bohemian lifestyle served as the main inspiration for the brand. In particular, Russian dacha culture of spending summers in the country houses by the Black Sea relates to Son Trava’s philosophy of spending quality free time at home and while traveling.
The Russian boheme enjoyed wearing fine, roomy clothes during hot summers by the sea. They took long walks along the sea or in the hills, had morning coffee in their gardens and received guests in their dachas while wearing silk robes worn right on top of pyjamas.
A nostalgia to that long gone era of effortless yet sophisticated dressing echoes throughout Son Trava collections.
Creative Direction - Jola Aerts/jaerts.com
Photography - Stanislaw Boniecki/Van Dorsen Artists
Model - Maja/MILK
Hair - Emil Zed/Van Dorsen Artists
Make Up - Justyna Szczesna